Research and planning

Primary Research - First hand information
Secondary Research - Second hand information

Sources of Primary Research:

• SurveyMonkey
• The preliminary task that had been completed before
• Pitching idea to professional editor Nick King
• Analysis of movie openings

Sources of Secondary Research:

• YouTube
• BFI
• Research on audience

Advantages of Primary Research:

• Tended to be more accurate and reliable than secondary research
• More useful as we can gather exactly what we need
• Accessibility tends to be easier

Disadvantages of Primary Research:

• Can be more time consuming in comparison to secondary research
• Can lead to expenses whereas secondary sources most likely will not
• Can be biased if we are gathering information through a small group or only people we know

Advantages of Secondary Research:

• Most likely won't lead to expenses
• Can be quicker and easier to access
• Less chance of being biased unlike primary research

Disadvantages of Secondary Research:

• May not be accurate
• May not be relevant and therefore not useful
• Less reliable than primary research