Examples:
- Attack on Tunisia
- Ebola outbreak
- Ice bucket / Kylie Jenner / Don't Judge Me / Charlie Charlie Challenge
- Racism in sports (John Terry and Anton Ferdinand, Luis Suarez and Patrice Evra)
Sources:
Thursday, 16 July 2015
Moral Panics
A moral panic is an intense feeling expressed in a population about an issue or controversial piece of news that appears to threaten the social order. Moral panics can involve arguments and social tension, and in which agreement is difficult because the matter at its centre is taboo.
Tuesday, 14 July 2015
Sunday, 5 July 2015
Generation Y / Millenial Profile
Who are the Millenials?
Millenials are individuals that were born during the 90s or perhaps even the early 2000s. They directly follow Generation X and are members of Generation Y which applies to individuals that reach adulthood near the turn of the 21st Century. Although Millenials weren't the first generation to be introduced to the internet and new technology their lives are predominantly revolved around the internet and a great deal of advancements within technology. Most Millenials would most likely find it hard to function without technology such as phones, laptops and the internet due to the idea that this is where their communication with others takes place and also how they are able to get their work done etc. Typically, Millenials will be represented through various social networking sites such as Facebook and Twitter.
Games:
Millenials are individuals that were born during the 90s or perhaps even the early 2000s. They directly follow Generation X and are members of Generation Y which applies to individuals that reach adulthood near the turn of the 21st Century. Although Millenials weren't the first generation to be introduced to the internet and new technology their lives are predominantly revolved around the internet and a great deal of advancements within technology. Most Millenials would most likely find it hard to function without technology such as phones, laptops and the internet due to the idea that this is where their communication with others takes place and also how they are able to get their work done etc. Typically, Millenials will be represented through various social networking sites such as Facebook and Twitter.
Games:
- Call Of Duty
- FIFA
- Halo
- Grand Theft Auto
Music:
- Eminem
- Taylor Swift
- Kanye West
- One Direction
Subcultures:
- Lads
- Nerds (although in the UK sometimes referred to as "Neeks")
- Hipsters
- Emos
- Chavs
Social Networks:
- Tumblr
- YouTube
Movies:
- The Dark Knight Trilogy
- The Jump Street Movies
- The Lord Of The Rings Trilogy
- Pixar Movies (Monsters Inc., Finding Nemo, Toy Story etc.)
TV:
- Breaking Bad
- Game Of Thrones
- South Park
- Dragon Ball (Z)
Friday, 3 July 2015
Research and planning
Primary Research - First hand information
Secondary Research - Second hand information
Sources of Primary Research:
Secondary Research - Second hand information
Sources of Primary Research:
- SurveyMonkey
- The preliminary task that had been completed before
- Pitching idea to professional editor Nick King
- Analysis of movie openings
Sources of Secondary Research:
- YouTube
- BFI
- Research on audience
Advantages of Primary Research:
- Tended to be more accurate and reliable than secondary research
- More useful as we can gather exactly what we need
- Accessibility tends to be easier
Disadvantages of Primary Research:
- Can be more time consuming in comparison to secondary research
- Can lead to expenses whereas secondary sources most likely will not
- Can be biased if we are gathering information through a small group or only people we know
Advantages of Secondary Research:
- Most likely won't lead to expenses
- Can be quicker and easier to access
- Less chance of being biased unlike primary research
Disadvantages of Secondary Research:
- May not be accurate
- May not be relevant and therefore not useful
- Less reliable than primary research
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