Creativity

Theorist: David Gauntlett

Gauntlett states that there are "platforms" within creativity and that these platforms depending on their size offer a small to large scale to creativy but that ultimately that these platforms are about offering people opportunities to creatively express themselves and to – perhaps, ultimately – transform their worlds. He also states that ‘Platforms for creativity’ can refer to anything that is designed to foster the creativity of people, or to encourage creative conversations, as part of everyday life or within a more particular context. Platforms for creativity can be events, spaces, environments or tools. If this was to be applied to the media product we made we would perhaps be productive in a medium sized platform of creativity where the environments and tools would conisist of everything in the media class used to actually produce our films such Nikon cameras and software such as Final Cut Pro.

Gauntlett also states that there are 8 principles of creativity:
1. Embrace ‘because we want to’.
2. Set no limits on participation.
3. Celebrate participants, not the platform.
4. Support storytelling.
5. Some gifts, some theatre, some recognition.
6. Online to offline is a continuum.
7. Reinvent learning.
8. Foster genuine communities.

Gautlett states that they "are intended to be of benefit to users in terms of the development of creativity and learning."

This can also be applied to our product as we reinvented learning through the production of the film as we learned new skills in terms of production through factors such as camera shots and editing. Futhermore, we constantly went from offline to online as a lot of important files for research and planning were stored on both computers and paper but also that we kept many of them within our blogs and actually uploaded the final product onto massive video sharing website YouTube. In addition, we tried to be as creative as possible through multiple brainstorms but also managed to stay flexible and change any areas of production if necessary.

Quotes about Creativity:

"Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something. It seemed obvious to them after a while. That's because they were able to connect experiences they've had and synthesize new things."
- Steve Jobs

This quote by Steve Jobs in a way applies to the research and planning process of our media product (a film) due to the fact that his theory is correct in the manner that before we actually produced the film we looked at a variety of actual films such as Pulp Fiction and Reservoir Dogs within our genre in order to see what codes and conventions apply and also specific camera shots, camera transitions and edits etc. that we liked and alternatively wanted to include in our film. 

"The secret to creativity is knowing how to hide your sources."

- Albert Einstein

We can use this quote by Einstein in order present the idea that in order to have made our film perhaps more unique and creative in comparison to the other films produced we should have kept our sources to ourself and prevented others from copying or sampling factors of media product. However, that is almost inevitable as that is exactly what we did by researching factors of production within actual films

"The chief enemy of creativity is 'good' sense."

- Pablo Picasso

Picasso's quote can be applied to our film in the manner that in order for us to be as creative as possible we would've had to forgotten about making sense of absolutely every factor during production as making sense reduces a user's ability to be creative.